Why he’s talked about, why he sells, why he’s loved, why his projects are anticipated really boils down to his success and fame. What’s the famous Dan Kennedy known for then? He is in fact known for his business concepts on MMS or the Magnetic Marketing System. Worldwide sale of these concepts, rise up to over 50 million US dollars. Is it great? Yes Magnificent. These concepts come in resource-kits. And they were and are sold using his companies like the consorts of Sky Mall and the Nightingale-Conant, also of the derivatives of MMS. Now, their kits have touched the industries of business and classes of profession totaling to 156. According to MMS, they are a practical, simple and they mainly use attraction to acquire customers. Aside from MMS, he is known for his books with No BS titles. It’s a controversial title but that made him sell a lot. Those are the reasons we have a famous Dan Kennedy.